Privacy policy



LAST UPDATED: February 16, 2024


SMEG USA Inc., and each of its United States based operating subsidiaries and affiliates, (collectively, “SMEG” or “we”) is concerned about your privacy and wants to be transparent about how we collect, use and disclose information. This Privacy Policy outlines our practices of collecting, protecting, using and disclosing your Personal information in connection with the operation of our websites (the “Website”), through our software applications in which you are able to use or access on or through computers and mobile devices (the “Apps”), through our social media pages that we control from which you are accessing this Privacy Policy (collectively, our “Social Media Pages”), as well as through HTML- formatted email messages that we send to you that link to this Privacy Policy (collectively, including the Websites, the Apps and our Social Media Pages, the “Services”).  Your access to this Website and use of our Services and products, means you agreed to the terms in this Privacy Policy and our Terms and Conditions [Link to Terms and Conditions Page].


This Privacy Policy is intended for our United States based customers only. For information on our privacy policy for our European Union based customers, please visit




  1. Personal Information We May Collect


We collect information you provide to us directly and we also collect information through third parties. When you register for our newsletter, send us your CV, purchase via e-commerce, register your appliance you will be asked to provide personal information. “Personal Information” is information that identifies you as an individual, including, without limitation:

  • Name
  • Postal address (including billing and shipping addresses)
  • Telephone number
  • Email address
  • Credit card information


We may use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, such third-party, and not us, may be collecting your Personal Information and you will be subject to the third-party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use and disclosure of your Personal Information. If third-party payments are used, we suggest you read the privacy policy of the third-party as it may differ from the statements of SMEG.


If you submit any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to submit such information and permit us to use the information in accordance with this Privacy Policy.


  1. How Personal Information May Be Disclosed


Your Personal Information may be disclosed, without limitation:


  • To our third-party service providers who provide website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, including but not limited to storage of data and information, customer service, email delivery, auditing and other similar services.
  • To third-party sponsors of sweepstakes, contests and similar promotions.
  • To identify you or any guest you register for an event.
  • By you, through message boards, chat, profile pages and blogs and other similar services. Please understand that information you post or disclose through these services will become public information and may be available to users of the Services and to the general public. Please be very careful when deciding to disclose your Personal Information, or any other information, on the Services.
  • To your friends in connection with your social media account, to other website users and to your social media account provider, in connection with your social sharing activity, such as if you connect your social media account to your Services account or log into your Services account from your social media account. By connecting your Services account and your social media account you authorize us to share information with your social media account provider and you understand that the use of the information we share will be governed by the social media site's privacy policy. If you do not want your Personal Information shared with other users or with your social media account provider, please do not connect your social media account with your Services account and do not participate in social sharing on the Services.


    1. How We May Collect Personal Information


    We and our service providers may collect Personal Information in a variety of ways, including, without limitation:


    • Through the Services: Personal Information may be collected through the Services, e.g., when you sign up for a newsletter or make a purchase.
    • Offline: Personal Information may be collected from you offline, i.e. when you place an order over the phone or contact us.
    • From Other Sources: Your Personal Information may be received from other sources, i.e., public databases; joint marketing partners; social media platforms; from people with whom you are friends or otherwise connected on social media platforms; and from other third parties.


      1. How We May Use Personal Information


      We may use Personal Information:


      • To better assist your inquiries and fulfill your requests, including but not limited to warranty requests and service and repair requests.
      • To inform you of administrative information.
      • To fulfill and complete your purchase or sign you up for events.
      • To send you marketing communications based on your preferences that may be of interest to you.
      • To permit you to participate in sweepstakes, contests and similar promotions and to administer these activities. These activities may have additional rules, which could contain additional information pertaining to how we use and disclose your Personal Information and careful reading of the additional rules is advised.
      • For our business purposes, such as data analysis, audits, developing new products, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
      • As we believe to be necessary or appropriate:
        • under applicable law, including laws outside your country of residence;
        • to comply with legal process;
        • to respond to requests from public and government authorities, including public and government authorities outside your country of residence;
        • to enforce our terms and conditions;
        • to protect our operations or those of any of our affiliates;
        • to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and
        • to allow us to pursue available remedies or limit the damages that we may sustain.
        • To a third-party in the event of any corporate transaction including, but not limited to, reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).





      1. “Other Information” is any information that does not disclose your specific identity or does not directly relate to an individual, including without limitation:
      • Browser and device information;
      • Information collected through cookies, pixel tags and other technologies
      • Demographic information and other information provided by you; ann
      • Aggregated information.


      1. How We May Collect Other Information


      We and our third-party service providers may collect Other Information in a variety of ways, including, without limitation:

      •  Through your browser or device: Most browsers or devices automatically collect certain information, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version and the name and version of the Services you are using. We collect this information to ensure that the Services function properly.
      • Using cookies: Cookies are information stored directly on the computer you are using. It permits us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other anonymous traffic data. This information is used by us and our service providers for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while using the Services. We can recognize your computer to assist your use of the Services. We also gather statistical information about the usage of the Services in order to continually improve the design and functionality, understand how the Services are used and to assist us with resolving questions regarding the Services. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. We may also use cookies in online advertising to track responses to our advertisements. We reserve the right to use cookies to deliver content specific to your needs and interests. For more information about our cookie policy and how to opt out of cookies, please visit
      • We reserve the right to allow outside advertisement companies to display on the SMEG Sites. These ads may independently contain cookies, therefore we do not have access to this information.
      • Using pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
      • IP Address: Your Internet Service Provider (ISP) automatically assigns a number to the computer that you are using known as an "IP Address". An IP Address may be identified and logged automatically in our server log files whenever a user accesses the Services, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice and is done automatically by many websites, applications and other services. We use IP Addresses for purposes such as calculating usage levels of the Services, helping diagnose server problems, and administering the Services.
      • Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. We may use your device's physical location to provide you with personalized location-based services and content. We may also share your device's physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device's location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
      • From you: Information such as your preferred means of communication is collected when you voluntarily provide it. Unless combined with Personal Information, it does not personally identify you.
      • By aggregating information: Aggregated Personal Information does not personally identify you (for example, we may aggregate Personal Information to calculate the percentage of our users who have a particular telephone area code).


      1. How We May Use and Disclose Other Information:


      We may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then we may use it as described in the “How We May Collect Other Information” section above, as well as for all the purposes for which we use and disclose Personal Information. In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we do, we will treat the combined information as Personal Information as long as it is combined.




      This Privacy Policy does not address, and we are not responsible for, the privacy information or practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates. We encourage our users to be aware when they leave our site and to read the privacy information of each site that collects personally identifiable information. This Privacy Policy applies solely to information collected by this website and through our Services.


      Please note that we are not responsible for the collection, storage, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.




      We seek to use commercially reasonable organizational, technical and administrative measures to protect Personal Information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.




      Unfortunately, some people may purport to represent SMEG who do not. When SMEG becomes aware that someone or some company is using SMEG without our authorization, SMEG will take reasonable steps designed to stop that activity. This may take time, be difficult or even impossible. You should take precautions to protect yourself.


      You should keep your password and other Personal Information in a safe location and not share them with anyone. After you complete your visit, please log off any active accounts and close your browser window, especially if using a computer in a public space.


      For more information on how to protect yourself, please visit the Federal Trade Commission's Website at



      1.     Your choices regarding our use of your Personal Information[AC2] [FI3] 

      • Your choices regarding our use of your Personal Information[AC2] [FI3] 

        You may opt-out from marketing related emails and messages by following the instructions contained in each such email.
      • We will make commercially reasonable efforts to comply with your request(s) as soon as reasonably practicable. Please note that we may still send you important administrative messages, from which you cannot opt-out, even after you opted-out of receiving marketing-related emails.


      1. How you can access, change or suppress your Personal Information


        • If you would like to review, correct, update, suppress, or delete the Personal Information that you have provided to us, you may contact us by email at legal@smegusa.comor write to the following address:

        SMEG USA, Inc. – 150 East 58th Street 7th Floor – New York, NY 10155 Attn. Legal Dept.


        • In your request, please make clear what Personal Information you would like to change, whether you would like it suppressed from our database, or what limitations you would like to put on our use of it. For your protection, we may only implement requests with respect to the Personal Information associated with the email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.
        • Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.




          We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.




          Our Services and products are not directed to individuals under the age of thirteen (13). We do not seek or knowingly collect Personal Information from individuals under age thirteen (13). We request that these individuals do not provide Personal Information through the Services.




          Your Personal Information may be stored and processed in any country where we have facilities, partners or in which we engage service providers, and by using the Services you consent to the transfer of information to countries outside of your state and country of residence, including the United States, which may have different data protection rules than those of your country. For Security information and Privacy Policy applicable to customers outside of the United States, please proceed to




          This privacy notice section for California residents supplements the information contained in our Privacy

          Policy and it applies solely to all visitors, users, and others who reside in the State of California.


          Under California Civil Code sections 1798.83-1798.84 (“CCPA”) California residents are entitled to specific rights regarding their personal information. Your rights are outlined as follows:


          1. The right to notice. You have the right to be notified which categories of Personal Information are being collected and the purposes for which the Personal Information is being used.
          2. The right to request. You have the right to request that we disclose information to you about our collection, use, sale, disclosure for business purposes and share of Personal Information.
          3. The right to say no to the sale of Personal Information (opt-out). You have the right to direct us to not sell your personal information.
          4. The right to delete or correct personal information. You have the right to request the deletion or correction of your Personal Information, subject to certain exceptions. Once we receive and confirm your request, we will delete or correct, as applicable (and use reasonable efforts to direct our service providers to delete or correct) unless an applicable exception applies.
          5. The right not to be discriminated against. California residents also have the right to not be discriminated against if they choose to exercise these CCPA privacy rights.


          If you are not a resident of California, you may submit a request and we may, at our discretion, process it, as described in this section, however, we are not required to do so.


          To exercise your rights under this section, please contact us at Kindly note that while you may receive an automatic reply of notice of receipt of your inquiry, please allow 30 days for a substantive response.




          We ask that you not send nor disclose any sensitive Personal Information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Services or otherwise to us.




          We may change this Privacy Policy. The “LAST UPDATED” legend at the top of this page indicates when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the Services. Your use of the Services following these changes means that you accept the revised Privacy Policy. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page.




          If you have any questions about this Privacy Policy or need to submit a request described in this Privacy Policy, please contact us by email at or at the following address:


          SMEG USA, Inc. – 150 East 58th Street 7th Floor – New York, NY 10155 Attn. Legal Dept.


          Because email communications are not always secure, please do not include sensitive information in your emails to us.